Standard Bank Youth Campaign

South African youth are fickle, fluid, complex and pretty smart. They can’t be bought, lied to or manipulated. They prefer honesty. So as a bank how do we resonate with them? We admit we don’t know everything about them, and ask them what they want. Then we give it to them.

How do we start the conversation? By giving them something the youth always want - FREE Wi-Fi
 

Agency: Aqua  |  Executive Creative Director: Theo Ferreira  |  Creative Director: Robyn Nahman  |  Art Director: Natasha Maiselman  |  Copywriter: Candice Meyer