Tom Tailor Launch 

For the launch of Tom Tailor in South Africa, we took a whole new approach to making this an engaging interactive digital campaign. 
We personalised the brand by making Tom Tailor a real person. A living character that consumers could engage with on social media.

Leading up to the launch date, we wanted customers to 'reveal the Tom Tailor in you'.  We created a Kinect mall activation where they could try on the latest collection digitally using Tom Tailor’s very own interactive change room. This was also adapted for Facebook where users could share and post their new looks.
 

Agency: Aqua  |  Executive Creative Director: Theo Ferreira  |  Creative Director: Yana Valchanova  |  Art Director: Natasha Maiselman   |  Art Director: Dane Bowen