L’Atelier Art Competition

L'Atelier is one of Africa’s most prestigious art competitions sponsored by ABSA bank. The website not only serves as a showcase for previous years’ art, but also provides information and tools for artists that would like to participate in the competition.

Our task was to redesign the website to enhance the overall user experience, and increase competition registration and entries for 2018. By re-designing the organisation's operations and creating a new user journey we improved the experiences of the artists, the adjudicators, and the business by supporting multiple users within the competition ecosystem.

Agency: Hellocomputer (Digital arm of FCB Johannesburg)  |  Executive Creative Director: Dane Bowen  |  Experience Design Lead: Natasha Maiselman  |  UI Designer: Natasha Maiselman  | UX Analysts & Architects: Kefiloe Mokate & Murunwa Masibigiri  |  Front End Developer: Marvine Bamba