Mars MyHub Taxonomy

Mars needed to bring My Hub and My Mars together into one seamless experience for 70,000 Associates. Both platforms served important but overlapping needs, yet the structure was service line led, naming was inconsistent, and Associates struggled to find what they needed quickly.

We partnered with Mars Global Services to redesign the taxonomy and navigation from the ground up. Rather than starting with internal structures, we focused on how Associates actually think, search and complete tasks day to day.

We ran in depth interviews with 40 plus Associates across regions and functions to understand mental models, priorities and friction points. These insights informed stakeholder workshops where we co created potential naming structures and surfaced gaps. We then validated draft groupings through open and closed card sorting to identify clear content clusters and areas of confusion. To test real world findability, we built a prototype and ran task based tree testing, asking Associates to complete common scenarios and measuring success rates and backtracking.

Using this evidence, we refined the Level 1 navigation around key jobs to be done, simplified language and developed naming convention guidelines to ensure clarity and scalability.

The result was an integrated, insight led taxonomy that unifies My Hub and My Mars into a single intuitive destination.

*Results are redacted due to confidentiality commitments with Mars

Agency: Magnetic  |  Project Lead: Natasha Maiselman | UX & Interaction Designers: Natasha Maiselman, Abhipsha Ray, Andy Lewis  |  Innovation Consultant: Khadija Shabir