MTN Business Global Campaign

Following the TVC created for MTN Business, we too explored the journey of the humble coffee bean to the cappuccino you sip at a business meeting. We explain how this journey happens with the help of many MTN Business products like Satellite wireless connectivity and Cloud business solutions.

We put this journey on MTN Business.com, adding more levels of storytelling, by creating breakpoints within the coffee journey video, where consumers can explore each product by watching a short snippet about the what that specific product can offer.

We also created a digital DM piece that allows the MTN Business sales team to talk to the consumer about what their products can do for your business. We delivered a coffee cup with a request to set up a meeting to chat over coffee. Once a meeting had been set up we used Google re-marking banners to remind the customer of their upcoming meeting and display a short video of the current status of their coffee beans.

Agency: Aqua (Now known as Wunderman Thompson South Africa) |  Executive Creative Director: Theo Ferreira  |  Creative Director: Sarah Craig  |  Art Directors: Natasha Maiselman, Dane Bowen, Danae Botha  | Copywriter: Richard Weir