MTN FIFA 2010 Campaign

MTN, one of the official sponsors of the FIFA World Cup 2010, launched the 'Let's go 2010' campaign. The concept was centered around South Africa's world-famous minibus taxis taking you to the FIFA World Cup. The landscape would change from day to night in real time.  People could customise their own taxi using decals and could show their support for different countries by customising their taxi's driver's T-shirt. We also created interactive games, giving people to chance to win great prizes.

This microsite won a Bronze Loerie Award for Best Experimental Digital Mixed Media Campaign.

Agency: AquaOnline (Now known as Wunderman Thompson South Africa) |  Executive Creative Director: Dylan McLean  |  Creative Director: Marcel Rossouw  |  Art Director: Aldo Pulella  |  Designer: Natasha Maiselman  |  Copywriter: Richard Weir